CoDEStorm Plc - We guarANTtee to keep your customers Fulfilled!


	Lynx_AM+ Web Shop System The CoDEStorm Lynx_AM+ Web Shop System is a comprehensive, fully integrated, modular Web Shop System for use by any e-commerce company whether they already have an Online Web presence or not. The beauty of the Lynx_AM+ Web Shop System facility is that being modular, it can utilise as much or as little of the Lynx system as is required, in sections or as a whole. In total Lynx_AM+ allows for speedy creation of a quality web site with full Company Branding, complete Shopping functionality, Real Time Stock Notification & Stock Control, Secure Online Credit Card Processing, plus access to Real Time Reporting Online. Being Modular, if a web shop already exists, the Lynx_AM+ Web Shop System can integrate with an existing 'Front End' web site and be utilised as the 'Back End' operation for the fulfilment services. It is though on the whole, considerably faster and generally more cost effective to have the complete system - front and back - designed and built as one fully integrated system as it ensures absolute compatibility. The Lynx utilises the latest JPEG and GIF optimisation techniques to ensure high quality low weight graphics giving the customer a faster and more satisfying user experience. The Lynx_AM+ Web Shop System enables quick and easy upload of Product Photographs, Descriptions, Prices, Colours and Sizes with very user friendly facilities for updates, special offers and managers choice style online marketing, allowing the site to be utilised as a real shop window. The initial build timing is directly dependant upon the amount of information, detail and graphical illustrations already available. The Lynx_AM+ System works on the basis of all orders, however taken - post, email, telephone, web - being processed through the one system through the web, thereby ensuring complete control of order track and traceability through the system and real time stock control. The Client Company have online access to all the management and administrative functions via the Lynx_AM+ Management System including the ability to view and print stock level reports, sales reports and general Online Shop statistics. Branding is of paramount importance both online and offline for marketing purposes and this needs to be discussed in depth in order to be clearly reflected in the build of the web shop and any complimentary marketing and advertising to ensure the ongoing success of the Business. It is also of major importance to understand fully what the true function of any Web Site or Web Shop is to have. Ie Awareness, commercial, informative etc or a combination. But if a combination what is the priority. The initial timing for creating a complete e-commerce facility utilising Lynx_AM+ is directly dependant upon how much of the branding, content and graphics are available. Integration with an existing site is directly dependant upon the existing design platform of a site and the work necessary to link the two together. CoDEStorm are able to assist with all aspects of an E-commerce facility both on and offline including Marketing, Photography, Graphics, Copy, Design, Web Design, Bank Account, Merchant Account, Security, Hosting, Call Centre, Pick & Pack, Distribution, Returns, Warehousing, Stock Control - in fact every aspect required to set up and run an online shopping facility. Two other areas that are necessary for the online side of any e-commerce facility are Web Hosting and a Secure Server Link (SSL) for Online Payment Processing. The Hosting requirements are directly dependant upon the size of the site and the content of the e-commerce facility - number of products etc - and how the site will interact with another if necessary. CoDEStorm do offer a hosting service. The Secure Server Link is necessary for online payment processing transactions and can be addressed in a number of ways. The easiest and most cost effective way is to utilise a Merchant Accounts SSL Facility. This is where the Customer is taken, albeit unnoticed by them, to a third party site window to input their credit card details and then sent back to the shop site once the transaction is complete. This option means that the Client Company do not hold the credit card details themselves and are therefore not as vulnerable with regard to Data Protection security etc. This is in part the reason for the higher commission charged by the online Merchants. The other option is to rent an SSL License, either shared or personal, which allows you to keep the customer on your own site to take their details and then you would hold their credit card details and be responsible to them for that online information. We would advocate, at least initially, utilising a Merchants own SSL facility until throughput is sufficient to extend the Client Company's own facility. DATABASE The most important feature of any commercial enterprise is the Database. Where a 'Back end' Database Facility is already being utilised by the Client Company, CoDEStorm would, if preferred, utilise that database either across the web, through an intranet or extranet, or by utilising daily uploads if more appropriate. Otherwise, CoDEStorm can integrate their Lynx system to act in tandem with the existing database system. Lynx_AM+ revolves around a fully integrated Database built to ensure all information is captured and stored in such a way as to be quick and easy to manipulate to extract information as necessary and in real time. For instance, when a customer calls the Service Centre, their information needs to be immediately accessible to the operator to ensure the caller receives the ultimate in personal service. As already mentioned, all contact with customers, be they an enquiry or an order, are logged through the web utilising the Lynx_AM+ Web System. This ensures that all data is input and held in the same format within the same database. The Data captured is held in a format that will allow for instant recovery during real time contact with the customer, as well as for contacting customers with online and offline Newsletters, Articles, Special Offers, Prize Draws etc or even previews of New Product Launches, all of which help to drive sales. An 'opt out' facility is always included to conform with data protection.